DIRECTOR OF SALES & MARKETING
Salaried position at our Corporate Offices in Downtown Honolulu.
Exciting opportunity for a dynamic person to join a successful leadership team and work for a company with a strong reputation. Candidate must have a history of driving sales teams. The Director of Sales and Marketing will develop and implement strategy and direction of the company's sales process, outreach, marketing and branding.
Qualifications:
- 5+ years in a management level Sales and/or Marketing role
- Preferred previous experience performing marketing and/or sales duties at an assisted living community
- Preferred degree in marketing or public relations, must minimally have an Associates and/or Bachelor's Degree
- Acceptable references
- Goal-oriented
- Ability to fluently read, write, speak and understand English
- Excellent listening skills
- Ability to communicate well with individuals of varying backgrounds, abilities and expectations
- Good salesmanship skills and ability to educate referral sources about how services offered will meet the needs of their patients/clients and educate prospective residents/families
- Must be able to cope with demands of position and meet sales goals
- Broad understanding of seniors and the aging process
- Ability to relate positively, effectively and appropriately
- A genuine interest in meeting the needs of seniors
- Excellent observation skills and ability to convey information in a persuasive manner
- Must be able to cope with demands of the position and accomplish sales goals
- Ability to complete required reports, admission paperwork and other required paperwork
- Attention to detail
- Team player
- Current CPR/First Aid Certification
- Completion of all employment paperwork, requirements, orientations, training/education as specified in Employee Handbook and Operating Policies and Procedures Manual
- Meets all requirements as established by regulatory guidelines that govern Assisted Living facility staff, Hawaii Administrative Rules, Department of Health, Title 11, Chapter 90
Duties:
- Development and implementation of monthly and yearly Marketing Plans in coordination with other team members, Administrators, Management Company & Consultants.
- Manage and direct advertising agency, if contracted.
- Build and manage The Plaza's brand identity.
- Monitor and Analyze results of Marketing Plan and Advertising agency.
- Monitor effectiveness of public relation's efforts and makes necessary adjustments for optimal effectiveness. Conduct media relation's programs and news releases in coordination with Management Company and Administrator.
- Direct Community Relations staff to effectively network and build potential referral sources.
- Take inquiries and conduct professional tours for prospects, family members and referral sources when assigned. Establish caring rapport with all who tour.
- Educate prospects and all who tour about services and amenities offered and how our community can meet their need based on information they provide.
- Submit required reports in accurate, timely manner to Supervisor/Management Company.
- Conduct, educate, communicate to sales team member at communities.
- Participate in departmental budgeting process and maintain departments within budget.
- Conduct on-going research/analysis of community needs, competition, and overall community marketing and sales performance.
- Advise staff members on marketing issues and strategies.
- Inventory and maintain promotional materials and other marketing related supplies within budgetary guidelines.
- Maintain an advertising calendar and works closely with Advertising agencies/media sources to place appropriate paid advertising.
- Become familiar with and follow policies and procedures described in the Operating Policies and Procedures Manual and Emergency Manual.
- Ultimately responsible for developing and maintaining relationships with referral sources to achieve and maintain optimal occupancy levels.
- Performs other duties as assigned by supervisor.
Starting salary is $90,000 per year.
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